The Career Proposition™
Lead your career transition with more hope.
Why It Matters
What can a career proposition teach you?
The professionals who learn to connect their capabilities to specific business challenges—who can articulate a clear proposition rather than a list of credentials—differentiate themselves dramatically.
In my 20 years of experience in enterprise sales—watching how organizations actually make hiring and talent decisions—I've seen a consistent pattern: professionals default to listing qualifications rather than articulating their value.
In today's uncertain markets (recession fears, AI disruption, reorganizations, layoffs), standing out requires more than a polished resume. Employers don't hire credentials; they hire solutions to their problems.
Today's Challenges The Career Proposition™ Can Solve
Build the strategy and shift to hope.
New and Young Professionals
Career Challenges Before the Proposition:
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You're competing against hundreds of graduates with nearly identical credentials
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"Entry-level" roles now demand 3+ years of experience you don't have
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You have no track record to point to—and you feel like a commodity
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AI is threatening to eliminate the starter roles you were counting on
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You've sent dozens of applications into a void and heard nothing back
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The math of student debt and unemployment is getting harder to ignore
Early-Career Professionals
Career Challenges Before the Proposition:
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You're stuck in the "messy middle"—too senior to be mentored, too junior to be promoted
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You're watching peers advance while you do everything "right" and go nowhere
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You've been passed over for promotions without clear feedback on why
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Layoffs and reorgs are hitting mid-level roles hard, and you feel exposed
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You want to pivot, but you're afraid of starting over
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You sense that "good work" isn't enough anymore, but you're unsure what else matters
Mid-Career Professionals
Career Challenges Before The Proposition:
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Age bias—implicit or explicit—makes every application feel like a long shot
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You're competing against younger, cheaper candidates
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You're interviewing for the first time in 10-15 years and feeling rusty
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Layoffs are hitting senior roles, and "overqualified" has become a liability
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Decades of experience somehow feel harder to articulate, not easier
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You're worried about being seen as expensive, inflexible, or obsolete
The Career Proposition™ Process
Defining the Business Issue or Challenge (The Category)
What challenge is the target organization actually trying to solve? What's keeping the hiring manager up at night?
Creating the Career Proposition for You (The Idea)
What specific problem do you believe you can address, based on your research about this company, role, and industry?
Establishing How You Will Solve this Problem (Your Proof)
What evidence from your experience demonstrates you've solved this type of problem before? What results, projects, or examples validate your proposition?
Crafting the Value Message that Lands (The So What)
How does your specific capability translate into value for this particular organization's specific challenge?
Career coaching approaches that actually make sense.
Forget everything you’ve been told before today about career planning. This career navigation approach doesn’t give you a rigid roadmap to a predetermined destination. Instead, it teaches you to move through uncertainty with confidence.
Unlike traditional career coaching that relies on personality assessments and résumé templates, I work as a Career Navigator—using the Waysfinder framework to help you develop practical skills for navigating when the path isn’t clear.
My career navigation approach is different because:
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It’s not traditional career counseling (aptitude tests and résumé templates)
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It’s not generic life advice (motivation without methodology)
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It’s not a rigid 5-year plan (those don’t work in today’s world)
It’s based on complexity science—how change actually works in the real world. It’s honest about the difficulty while giving you practical tools. And it builds your capacity to navigate any career challenge, not just solve one problem.
Connect and Schedule
In Person or Online
I work with clients both in person and online with simple Zoom scheduling to provide flexible, accessible support wherever you are.
Located in Rochester, NY
Based in Rochester, NY, I collaborate with clients locally and travel globally to share insights and build meaningful partnerships.
Select Evenings and Weekends
I’m available for career consultations on Tuesday through Thursday evenings and Saturday mornings. Book a career clarity call to get started.
